Built by Experts. Designed for Decision-Makers. Made to Disrupt.

We’re not just another brokerage. We’re the backstage pass to how the benefits industry really works—designed by Canadian group insurance executives who’ve spent decades advising Canadian employers, building national consulting practices and group benefits brokerages, and leading employers through the most significant changes in the industry.

This site is your unfiltered, vendor-agnostic playbook for making smarter benefits decisions—whether you’re the Head of HR or Total Rewards, the CFO, a procurement lead, or the business owner who ultimately signs the cheque.

Why We Exist

Because the benefits industry isn’t built for plan sponsors.

Behind closed doors, consultants talk in code, insurers recycle the same sales pitch, and renewal math is mystifying on purpose. We’ve flipped the script.

This site exists to:

• Expose how the industry really works

• Arm you with tools usually reserved for insiders

• Help you pressure-test your broker or consultant

• Save you time, money, and boardroom headaches

What You’ll Find Here

We’ve built the most comprehensive Canadian resource on employee benefits—full stop. Whether you’re looking to renegotiate a renewal, go to market, explore new insurers, or revamp your plan design—we’ve got you covered:

• Strategic Insights: 100+ long-form articles breaking down insurers, plan types, pricing trends, vendor scorecards, and playbooks

• Consulting Clarity: Sharp, candid guidance on working with brokers and consultants, including what they won’t tell you

• Real-World Examples: Employer case studies, deal breakdowns, and plan sponsor war stories you won’t find on LinkedIn

• Insurer & TPA/TPP Profiles: No fluff. Just capabilities, pricing posture, service gaps, and when to use (or avoid) them

• A Challenger Mindset: We say what others won’t. And we always put the plan sponsor first.

Who We Serve

If you’re on the hook for your organization’s benefits plan—this site is for you.

• HR & Total Rewards Leaders navigating renewals, retention pressure, or post-merger harmonization

• Finance & Procurement Teams trying to make sense of costs, benchmarks, and broker “value-add”

• CEOs, Founders, and Owners who need results—not buzzwords

This isn’t just information. It’s leverage.

What Makes Us Different

There are a lot of voices in this industry. Here’s why ours stands apart:

What’s Next

Whether you’re planning your next renewal, switching insurers, managing a merger, or just not getting the answers you need—start here.

Download the 2025–2026 Group Benefits Outlook

Our flagship 10,000-word report gives you a future-forward view of what’s coming in pricing, insurer behaviour, cost trends, and plan design strategy. It’s your boardroom-ready briefing—no opt-in fluff, just insight that gives you the edge.

Or explore the insights library, packed with long-form articles, guides, and breakdowns you won’t find anywhere else.

Let’s Flip the Script—Together

This industry wasn’t built to serve you.

We’re changing that. One plan sponsor at a time.