If You Manage a Group Benefits Plan, You Deserve Better Than Vague Advice

You wouldn’t approve a $500,000 vendor contract without a strategic plan, benchmarking, or negotiation.

So why do most group benefits renewals get rubber-stamped in under 30 minutes?

If you’re in HR, Finance, or run the business, chances are you’ve asked yourself at least once:

• “Are we getting good value from our plan?”

• “Why do our premiums keep rising?”

• "Is our plan meeting employee needs?"

• “Is this really the best we can do?”

And odds are, you didn’t get a clear answer.

This site was built to change that.

Why Most Employers Feel in the Dark

You’re not imagining it. Group benefits is one of the most opaque, jargon-filled, broker-driven corners of your business.

And despite how important it is—to your people, to your culture, and to your bottom line—it’s often treated like a fixed cost or a compliance item, not a strategic function.

After 25 years advising Canadian employers of every size and sector, I can tell you exactly why that happens:

Too much complexity, not enough clarity.

• Insurer models, claims patterns, and pricing logic are rarely explained in a way that helps plan sponsors make better decisions.

Too many decisions outsourced by default.

• Brokers often act as middlemen, filtering what you see and framing what they want you to hear.

Too few frameworks to challenge the status quo.

• Without benchmarks, strategy models, or alternative options, most plans just get renewed “as is” year after year.

That’s why this platform exists: to help Canadian plan sponsors lead with confidence—even if you’re not a group insurance expert.

What this site offers

This isn’t a broker’s blog or a vendor’s lead magnet. It’s an independent, experience-driven hub that shows business leaders, HR, and Finance, how to treat benefits like the business asset they are.

Here’s what you’ll find:

Plain-Language Guides

• Everything from self-insured vs. insured funding, to pooling charges, to how renewals actually work—and how to challenge them.

Insurer Comparisons

• Side-by-side reviews of Canada’s major insurers, based on what they actually deliver—not just what they promise.

Strategic Frameworks

• Plan design ideas, negotiation strategies, and benefit trends that help you align coverage with your people and your business goals.

No jargon. No bias. No fluff. Just the insight you wish you had three renewals ago.

Who This Site Is For

If you make, influence, or manage benefits decisions—this is your home base.

• HR leaders looking to improve value and inclusion

• CFOs trying to control costs without cutting quality

• Executives who want to get it right—without becoming insurance experts

This site helps you own your plan, not just sign off on it.

And If You Ever Need More Support…

While this platform is built for independent use, we also quietly advise a select number of leading plan sponsors each year with fully comprehensive, transparent and strategic plan management.

No sales funnel. No pressure. Just real help if and when you want it.

Start Exploring

You’ve built a business, led a team, managed a budget. Group benefits should be just as strategic as everything else you touch.

This platform helps you make that possible.

Check out our Insights section for everything you need to understand, manage and improve your employee benefits plan.

And the next time someone says, “This is just how it works,”—you’ll know better.